Growing a DTC brand can be tough. We make advertising simple, predictable, and more fun.
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Our core mission is to elevate e-commerce brands by boosting their growth and profit.
Competitive Advantage
You get industry-leading insights from tens of millions of ad spend data, allowing for maximum cost efficiency taking you from where you are now to where you want to be.
Personalised Partnership
We have profitably grown brands of all sizes, from working with start-ups to 9-figure companies. We understand the complexities of e-commerce and adapt to your vision.
Increase in Ad ROI
You directly increase ad ROI, scalability and profitability. Our work together is focused on the metrics that matter, with full transparency and accountability.
Take your
Brand to 8-figures in sales
Expert Campaigns
The Penang Media buying team have experience with some of the largest and fastest growing brands you've already heard of.
Research-Driven
Extremely thorough brand and competitive research assembles messaging that gives you a competitive edge.
Creative Excellence
Penang Media produces 1000s of visually appealing, high-converting ad graphics and video.
Proven System
Aggressive testing and iteration makes the Social Scaling System produce results that are repeatable, rapid and resilient.
Beyond ROAS
Focus on the growth metrics that matter: profit volume, margin, NC-CPA, MER. Say goodbye to turbulent ROAS and revenue.
Transparent Reporting
Live reporting to keep everyone in the loop 24/7. No excuses. Full accountability.
Results for All Sizes
Access to winning brand campaigns belonging to 7, 8, and 9-figure brands.
Automated Sales Process
Better performing Klaviyo or Sendlane flows that runs on autopilot, all of the time.
Design and Copy
Full-service from conception to copy, and design to execution.
Sales Boost
Expect an increase in sales by 10% to 30% from email essentials for e-commerce.
Conversion & Retention
Campaigns to convert new prospects and encourage repeat purchasing.
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Eddie Cheng
Founder & CEO
Trailblazing Success Stories
As the driving force behind Penang Media, he has established a reputation for delivering exceptional results and propelling e-commerce brands to new heights. With a focus on accountable growth and a wealth of experience, Eddie has become a trusted partner for businesses seeking to maximize their revenue and profitability.
A Decade of Advertising Mastery
Eddie’s journey spans over a decade at the forefront of the advertising world, where he sharpened his skills with clients like Dentsu Aegis, OMG, and Publicis, managing seven-figure campaigns for high-profile brands like Nike, Tiffany & co., and Jaguar Land Rover. This breadth of experience has not only solidified his expertise in crafting successful advertising strategies but also helped Penang Media's brand partners achieve numerous accolades for growth and digital innovation.
A Fresh Approach
Disenchanted with the usual marketing hype, Eddie has carved a niche by prioritizing real, measurable growth in revenue and profits. His dual insights as both agency and e-commerce owner provide a unique perspective that sets Penang Media apart, ensuring strategies that truly resonate with brand owners.
Engineering Precision in Marketing
As a classically trained mechanical engineer, his strategies are reverse-engineered from your desired outcome, bringing precision and attention to detail to all aspects of your creative and optimization methods. This meticulous approach ensures that every aspect of your brand’s journey is carefully crafted to set you up for unprecedented success.
frequently asked questions
01 / What services do you provide?
Penang Media specializes in profitable growth with advertising for direct-to-consumer brands. They handle everything in this arena from copy to creative and ad account management. Combined with their email marketing service they have proven to be able to grow brands to 8-figures in annual sales.
02 / Who qualifies for collaboration and partnership with you?
The ideal brands are established DTC companies that are already generating consistent revenue month-on-month and require additional expertise to grow further.
03 / What results can we expect from working with you?
On average, the Penang Media team retains brand partnerships for over 12 months, which should speak to their calibre of service and results. Brands can expect a guaranteed reduction in CPA or an increase in top or bottom-line sales.
04 / How does Penang Media’s process work?
Within the first week of working together, brands will have a kick-off session with the Penang team to identify bottlenecks and lay down the strategy for the days and weeks ahead. You can expect the first batch of exploratory creatives in the first 7 days, and comprehensive brand and competitor research which lays the groundwork for all of the work ahead.
05 / What makes you guys unique?
The team is a combination of classically trained media professionals and "street-hacking" individuals who are always pushing the boundaries of ad tech and experimenting their way to success before anybody else. Penang’s Meta reps have said they score the highest on internal Meta ad account scorecards.
06 / How does Penang Media ensure data clarity and decision-making?
They build custom report dashboards for each brand that is updated to the day. Providing true transparency and accountability towards growth and success.
07 / What kind of support will I receive?
Brands have access to 24/7 Slack support - a private channel with specialists and access to insights into wider areas of e-commerce not necessarily related to advertising.