Managing Precision and Profit
Significant CPA Reduction:
Lowered CPA by 30%, enhancing the efficiency of ad spend.‍
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Increased Advertising Investment:
Doubled the ad budget while maintaining the brand’s standards of excellence and cost-effectiveness.‍
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Consistent ROAS Achievement:
Sustained an average ROAS of 3 for 12 months+, proving the effectiveness and longevity of campaign optimisation.
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Enhanced Campaign Stability:
Achieved consistent levels of ad performance, aligning with the brand’s reputation for quality and design excellence.
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Bellissimo Hats NY, an exclusive North American hat brand renowned for its timeless design and exceptional quality, with a thriving retail store in New York, faced significant online marketing challenges.
Bellissimo struggled to maintain a consistent ROI due to the fluctuating performance of their Meta ads, which limited their ability to operate efficiently and curtailed their growth in a competitive digital marketplace.
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Penang Media was brought on board to instill confidence back into Bellissimo’s digital advertising efforts with Meta, Google Search and Shopping, enhanced by top-tier graphics production. The strategy was not just about maintaining visual appeal but also ensuring each campaign mirrored the unique design ethos and quality that Bellissimo stands for.
The initial focus was optimising on cost-per-acquisition (CPA), and the Penang team was able to successfully reduce this by 30%. This key adjustment allowed the business to spend more confidently, achieving and maintaining an average Return on Ad Spend (ROAS) of 3 for over a year.
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This newfound stability in their advertising efforts allowed Bellissimo NY to not only regain confidence in their digital strategies but also provided the brand owner with the peace of mind that their campaigns were being managed with precision and care, reflecting the brand’s commitment to excellence.
the work
