A Global Success Story

This success is testament to the awesome VIBAe team for creating products that are genuinely loved by people across the globe. Through their collaboration with Penang Media, VIBAe’s online revenue was scaled from tens of thousands per month to $250k in just 30 days, and fast forward 2 years the brand is now an 8-figure company with a global fan base of raving customers.

Facing the challenge of scaling revenue while maintaining profits, the Penang team applied a strategic reinvestment rule—keeping the Marketing Efficiency Ratio (MER) above 3—to ensure profitable and scalable growth. This approach not only maximized ROI but also kept customer acquisition costs aligned with the needs of the wider business. In 2024 VIBAe is spending multi-6 figures on Meta and Google advertising every month, driving 90%+ of online sales.

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A comprehensive email marketing plan further reinforced VIBAe’s market presence. By developing automated email flows and frequent, strategically crafted campaigns, customer retention was enhanced and repeat purchases increased. These initiatives swiftly propelled VIBAe’s ability to spend more on customer acquisition, setting the brand on a trajectory to achieve an 8-figure status within two years.

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The collaboration deepened when Eddie, the founder of Penang Media, became a co-owner of VIBAe. This move has ensured that strategic marketing efforts are consistently aligned with VIBAe’s long-term business goals, and further cementing the partnership as a powerhouse in driving e-commerce success.