Skyrocketing Buckley Belts to Multi-7-Figures in 4 months
Explosive Revenue Growth:
Scaled from tens of thousands to multi-7-figure monthly revenue in four months.
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Strategic Market Expansion:
Expanded into multiple non-English speaking European countries, effectively adapting to new markets with tailored Shopify storefronts.
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Innovative Translation Strategy:
Developed a rapid, human-powered translation process for creating and iterating ad creatives, enhancing engagement across diverse markets.
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Sustained Advertising Success:
Continuously pushing profitable ad spend to $1M and beyond each month in 2024.
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Buckley Belts, now renowned for its innovative automatic locking system, partnered with Penang Media to catapult their brand from startup to sensation.
Launching with a single, standout product, Buckley Belts faced the challenge of maximizing customer acquisition while maintaining profitability.
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Penang Media deployed an aggressive digital marketing strategy utilizing Meta, Google Search and Shopping, YouTube Shorts, TikTok ads, and comprehensive email marketing campaigns. This unique approach centered on leveraging Buckley Belts' streamlined product fulfilment system to aggressively scale operations globally while boosting profitability.
Within just four months, targeted Meta ad campaigns transformed Buckley Belts from generating tens of thousands in monthly revenue to achieving multi-7-figure monthly sales. By recognising the right signals in an extremely competitive arena, the Penang team's expertise in efficiently juggling large sums of capital allowed the brand to scale fast.
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Recognising the potential in international markets, the campaigns were expanded into non-English speaking territories across Europe and language-specific storefronts in German, French, and other languages, were quickly established while maintaining high buying efficiency and increasing profit volumes. An innovative, fast-track translation process employed real people to translate and create hundreds of new ad variations weekly, enabling rapid market penetration and creative iteration.
the work
